Founder, Trudi Langford, relays her slow-cooking epiphany...
It all started with a golf shirt. It was the early 2000s and I went into a sportswear store because I knew they had some cool golf gear. Not just any store either. I like my name brands and this was a massive, global brand.
So I’m usually a 10-12 up top, no boobs, just substantial shoulders to paint you a picture. Not overly chubby, I just like doing shoulder presses. So I grab the medium golf shirt – a simple polo – and head to the change rooms to try it on.
Can’t even get into it.
Alrighty, they’re a small cut (I say to myself), so I change it out for a large. This time I manage to get into it, but the shoulder seam is more like a collar-bone seam and I can’t move, let alone try and swing a golf club. This is ridiculous. I knew the extra-large wasn’t going to fix things, but I tried it anyway. Stuff this! I’ve never been more than a large in my life. What a joke.
Flustered and annoyed I walk out of the store with a golf belt, my only purchase. Walking back to my car, I vowed to myself that one day I’d make my own sportswear for sporty bodies. It took 15 years, a wedding, a house and twin boys before I decided to do it for real and start TRU ATHLETIC.